Music video outlet

social media

One example of a music video outlet is Social media and the reason is because the artist can shows their music videos. It all allows the artist  to share music videos in terms of sharing their content toward their friends or family member and also fan. By the artist showing their video they can easily get reviews by their fans. This good for the institution as they will an idea of who like the music videos. An example of is  Instagram because it allows the artist to show music video to their friends. This therefore makes it relevant because it is one of the most popular apps in phones. The good thing about using this is that artist can easy to send video content to social media because it is free. However that are bullying that can occur a lot, especially if music are shown sometimes worldwide. Finally I would like to talk about Facebook as my last example because it is where artist sent their music mostly popular website to use. The fantastic thing about Facebook is that you get to text to the artist. The horrific part is that some people will try to impersonate as a artist when they are not. The good thing for the institution is that they show lots of videos which increases their popularity of their website and bad thing thing for the institution is they might get negative feedback from the audience and company because of how rubbish their song is.

mainstream

A mainstream TV is something that contains no subscription fees and you are basically are allowed to watch it as a freeview. One example would be CBBC and the reason why it would be, because it generally appeals to young kids from the public. This is an effective program because people young people like these TV programs and and that these programs don't really work for profit. An another example that is mainstream channel is BBC 2 because it does not really contain any violent content in the program. What a mainstream TV is really for is to stop children from watching elderly program so therefore they make limited program for children to see including adult because there is no other choice. The good thing of having mainstream is that younger people will not get nightmares during the night. Also these programs will be always be on 24/7 except some are not because they are mainly catch up programs. The bad thing about it is that you need TV licence to watch it and if you don't pay it it will cost you up to £1000 pounds. Also Mainstream TV have limited channels so therefore it will be more boring for some people to watch it. The good thing for the institution is that the channel can always be popular. The bad thing for the institution is that they can get bad ratings.

music channels

A music channel is a channel that specialists in music videos, it a channel that will show 90% of the time music videos. One example of a music video that is shown on a music channel is called "Drake the song forever". The reason why I chose this song is because it quite a popular song that is shown on the program. One example of channel that specialists in music videos is called VIVA. VIVA is a channel that shows lot of genres of music videos and styles of music videos. VIVA are in terms good because it is the one of the channels that is on freeview. If we were able to watch more music channels teenagers will be feeling a lot more better because there a lot more variety of music video that we want also the teenagers would not have to wait so long for there favorite song to come. I also believe that the institution VIVA will feel very tired as they will have to put songs throughout of the days for a while and therefore not many people watch music channels that are in freeview.

Direct CD/special edition CD/DVD releases.

Direct CD/ Special edition CD/DVD release is type of release that is very special and the reason it exist is because the artist wants to persuade the audience to buy this product rather than one single album. You have a collection of the same song from different album but instead all of the latest songs are merged together in one single CD/DVD promote the product for the better. this good for the artist as they can earn more money. This will therefore allow the artist to get some funding back. There are companies that does sell special edition CD and DVD but however you will have to get those online. One example would be Amazon. The reason why I chose Amazon is because the company practically sells everything. The artist can ask Amazon to sell their music album. One example special edition album that they are selling is called  Michael Jackson's This Is It [2 Disc Collector's Edition] [DVD] [2010]. This great for the people who like special edition DVD because it means that the audience do not have to download the song. However the problem is that the industry will loose money because of a pirate copy that the audience use to buy sometimes. The good thing for the industry is that they will get more money as they are more expensive to buy and basically the audience will have to pay more. 

streaming website  

A streaming website is a website that allows the user to look through videos that they want to see, such as music videos and many more. One example of a website that all user use is YouTube. The reason why YouTube is a great example because you can stream a lot music video
from the website. YouTube has lots of varieties of music video because the artist are the one that sent it. It also artist the users to download their short video and also to show it to the whole world. It also allow companies to show music videos. YouTube is a free website, it allow the artist  to say their thoughts, though some user will bully another user work because they  their music video was rubbish. Sometimes the artist gives a price to watch the videos in YouTube so that they can earn some money. this good for the artist as they will get some money back. This will therefore make the audience have to wait for longer to see free videos. Also the huge problem is that streaming can be bad quality and videos are restricted in certain countries. The music institution can lose money as it is free to put up video online in YouTube.

artist website

An artist website is basically a website that the artist have made themselves. The reason why the artist has made their website is to promote their song and their webpage. This great for the audience that like the artist website because the audience will get more information about the artist such as their hobbies, interest and maybe their email if people want to have a chat with him. the good thing for the artist is that they get can get lots of views. However they would not give information about the artist secret. This good for artist as they can keep their identity. One example would be http://rihannadaily.com/ and the reason why is because it shows the artist full music video and it illustrates better quality of the video. Also the artist Rhianna shows her link towards to her YouTube account. This therefore will make the audience really know her true account for YouTube rather than a person who just impersonate as her. This is good because it will allow the artist to know popular she is. This is also good for audience because they can give their thought about her songs overall.

download legal and illegal

Download legally or download illegally relates to the audience. Download mean something that you can keep in you data, in a way it is a file that you can transfer either from website or apps that is on phones onto a computer or your personal phones. Some people will choose to download songs legally even though you will have to pay for it. The good thing for the artist is that they can get money. One example would be Spotify because most song cost money if you want to download their songs. https://www.spotify.com/. However some people would rather download songs illegally because they cannot bother downloading the song and paying for it as one off. the bad thing for the artist is that they can lose money. One example of would be Pirate Bay and video grabby. This is hugely scary for the industry as they do not want to loose money but often they do because the audience from the website like to download thing for free. 

styles of music video

genre video
A Genre video is a type of video that shows lot of convention throughout of the whole. A genre that does that is hippop. One example of a music video that is a genre video is called Chris brown marijuanna.  The reason why this fit with the style is because there are lots of girls, drugs, dance. you can check at the time of 0:19, 0:31 and 1:21.  This prove that this is a genre video style. the reason why the institution did this is because it appeals to teenager who listen to hip pop a lot. this gets the audience moving as hip pop make them feel like .

             Genre subverting video

A Genre subverting video is a type of music video which deliberately goes against the rules of music video. The convention are to break rules for a music video. One example would be; subtitles on music videos which is not allowed. They would probably use it to tell their dialogue probably. However one example that I chose, would be Rhianna S and M because the song has broken quite a few rules. You can check the time of 0:25 seconds and also 1:04-1:07. this sows that this music video is genre subverting. the reason why the institution did this style of song is because they want the star to look crazy. this therefore gives the effect to audience to want to watch the video again

animation

An animation video are artistic music video, which allow any users to make thinks happens, which doesn't normally happen. For example the animated music will show something to with outside of the world such as human flying or eating in space. It is completely different from normal music videos. There different types of music video; an example stop animation, animate style. one example of a music video which is an animated music is called tool sober. the reason why I chose Tool- sober is because it different and also it is an animation music video. This music is an animation and you can check in these at the time of 1:13 seconds and also 2:25. this proves that this is an animation song. the reason why the institution may have done it this way is because it looks different from all of the other songs and the effect that this song gives to the audience is quite suspense because it is quite creepy



impressionist video

An impressionist video is a type of music video which matches the mood of the song. The reason why the song will try to connect with the mood of the song because the artist wants to make the audience feel in a certain way. One example of a music video that will make the audience feel in a certain way is called Imagine Dragons- radioactive. the reason why this song fits with a impressionist video is because the song is quite intense throughout of the video. This song makes the audience feel suspense in a certain way and you can see in these moments.also when toys are chucked onto the pit. This shows that this song gives a certain feeling towards the song and also us. the reason why the institution did it in this way is because they had interest in one song script which was completely different from normal songs. With this type of song , the effect, the audience are meant to feel happy eventually in the end because of the girl's victory.
https://en.wikipedia.org/wiki/Radioactive_(Imagine_Dragons_song)

 referencing

A referencing video is a type of music video which connects items from another industry films. This is called synergy. One example of what any songs would reference is; locations, costume or any physical object/ items that connects with another music video. One example of a music video that uses references throughout the music video is called Sam Smith- Writing's on the Wall.  The reason why this fit with referencing video is because it shows footage of scenes from a film which is the "James bond Movie"  you can check in these moments 0:17 seconds, 2;00 mins and 2;46 seconds. These moments are significant to the music video because it gives information about a scene from a film. this show that this a referencing music video.t the reason the institution have done it this way is because it make the song look better and more interesting thing to watch. the that this give for the audience it amazed because a lot of people likes james bond.

Narrative
A narrative song is a music video that shows a clear story line of what the song is about. It can also be when the music video has got a completely different meaning to what the singer has said. However narrative songs must have a clear story line anyway. One example of a music video that shows clear narrative moments throughout the music video is called "Professor Green- read all about it ft. Emeli Sande." The reason why this music fit with it is because the song illustrates a story line about one artist. You can check in these moments; 1:24 seconds to 1:35 and 2 Min and 44 seconds on-wards. These moments are significant to the music video because it gives tension to the music. The person who wrote this song is Emeli Sande and the reason why she chose this type of song is because she wanted to make the audience think that it is different from normal songs. With this type of music it keeps the audience engaged because it tells a story and the effect of what this specific song gives to the audience is very depressing because the song is based on real life problem.



homage
A homage is is a style of music that is copies a lot from a music video. they would reference to; media text, reference to speech and also they would also reference to the costumes just to take the mick of the song or some other reason. one example of a music video that does is called Ingrid Michaelson- girls Chase Boys. the reason why this fits with the g homage it because they reference lots of thing in the video. you check it by the time of when the men are dress in the swimsuit. this shows that this song is a homage. the institution did this because they want to take mick out of the song and make the audience laugh a lot. the effect it gives to the audience is  quite humorous because the song is quite funny.




surreal abstract

A surreal/abstract is a style of music that is completely different from normal music. It is a type of music which are memorable because there are unpredictable moments in the video. One example of a music video that shows clearly surreal/ abstract throughout of the music video is called Beck e pro. The reason why this fit with surreal abstract is because it shows footage of unusual thing that you would not really expect from any song. You can check the time of : 0:20 seconds, 0:33 seconds and also 0:55 seconds. These moments are significant because the music video shows how weird the song is. The reason why the institution may have done it this way because it is completely different from all of the song. Also because it is adventurous so this therefore makes the audience feel excited. the effect that this gives the audience for this specific song is quite fun because the song is quite crazy.

interpretive

It is a type of song where each end line of the song visually directly of what the music text is trying to say. this therefore make the audience understand what the song is about. one example of a music video that does that is called macklemore and ryan lewis thrift shop. the reaosn why this song fits with the interpretive song is because it it visually directs of what the music text is trying to say. You can check in these moments 1:06, 1:10, 1:24 and also 1:29. This show this is an interpretive song. The reason why the institution did it this way is because it is much easier to understand and the effect that this gives to the audience is understandable.



parody
serious
A parofy music is a type of music which is pretty much too serious. they often take the Mick out of the music. with this type of music video they copy most of the music video. one example that does that a lot is called smell like nirvanna. the reason why this song fits with the song because the song fully becomes too serious. You can check in this moment 0:13, 0:36, 3:08. this shows that this is a parody music. the reason why the institution have done it this way is because it look more funny and also they can take the mick of the song. this effect gives th audience a bit to laugh about because it is quite funny.


original above


performance

A performance video is type of music video which the artist is presented singing the song. one example would be in live stage, though it would not look great because you have got one camera whereas if you have lot of cameras you may be able a do lot of thing with it such as camera effect but you will need to do it in one tape. However you can just do it shot by shot because it is a lot easier to do. One example of music video that illustrates that is called David Nail-kiss you tonight. the reason why this fits with the song is because it is shows a bit of performance. you can check in these moments 002, 2;46, 319.  this shoews that this is a performance video. the reason why the institution did it this way is because they wanted to show what the band look like.

002
2;46
319

purposes of music vidoe

There are many purposes of a music video. The reason why there needs to be purposes of it is because it will give us an idea of what the purpose of what the specific songs is. Here are the list of purposes of what past songs has been doing the whole time. Firstly it is to promote the the song, to create a representation of the artist, to extend the play-ability to provide additional income from the song, to create synergy, and art for art sake.

An art for the sake of it is a video which basically shows unusual things throughout of the whole song,  they would show unusual things that you find personally weird because it is unexpected in term of, you wouldn't see that happen ever. They are usually creative in terms of ideas and also they can make the song that are very memorable. One example would be "Bjork- big time sensuality". The reason why is I chose this song is because lots of unusual moments in the music video. In the music video it connotes a young lady lady dancing of the truck and you can by the time of 1 Min and 10 seconds. This indicates that this song is unusual and also a bit weird because she is literally looking in your face whilst she is dancing on top the truck.

promote the music.

Many times the artist would try to promote their music. To promote the music is a way of showing off your style of music. It also can be when the artist is trying to show off his brand to get the audience to buy the product. One example would be "Justin Bieber- What Do You Mean." The reason why I chose this song is because the artist tries to promote his song. It connote the artist singing the words "What Do You Mean." You can check this by the time of 1 Min and 18 seconds. this shows that the artist is referring to the song called "What do you mean? so therefore the audience you would want buy the song.

playability

Playability means when the song has a bit more input of the song to create more meaning to the song. In a way it could be a hilarious song where people do funny dancing or extra content to the video where the song is longer than usual because the song is silent for a while. One example would be "Drake Hotline Bling." In this song it connotes the artist dancing really badly because that is what the producer have made him do. You can check this by the time of 0 Min and 38 seconds. this illustrate that the director has taken mock of the artist to extend to playability of the song,

 representation

A representation is a way the artist represent himself throughout of the whole song. In a way the artist can represent himself or herself as lonely, crazy or mental health. One example would be "Bruno Mars- The Lazy Song". It connotes the artist doing something crazy in terms of showing that he is feeling lazy and wants to do whatever he want. He also also represent himself as beautiful. You can this by the time of O Min and 53 seconds. This shows that artist want to represent himself as the "Man of the house." 

   
synergy

A synergy when two different industries work together so that it makes the song look bigger than. Normally when two different industry work together they normally show from the song a highlight of what happened in a specific movie. It can also be when two artist are working together to to promote each other to get more views. The synergy song example that I chose is called "Wiz Khalifa- See You Again." The synergy is used at the time of 33 seconds to 38 second. The artist is singing his song for a couple of seconds and then all of a sudden the song shows part of Fast and Furious Movie. This indicates that this song has create synergy so that they can promote each other to make the song look even bigger than it normally does.