purposes of music vidoe

There are many purposes of a music video. The reason why there needs to be purposes of it is because it will give us an idea of what the purpose of what the specific songs is. Here are the list of purposes of what past songs has been doing the whole time. Firstly it is to promote the the song, to create a representation of the artist, to extend the play-ability to provide additional income from the song, to create synergy, and art for art sake.

An art for the sake of it is a video which basically shows unusual things throughout of the whole song,  they would show unusual things that you find personally weird because it is unexpected in term of, you wouldn't see that happen ever. They are usually creative in terms of ideas and also they can make the song that are very memorable. One example would be "Bjork- big time sensuality". The reason why is I chose this song is because lots of unusual moments in the music video. In the music video it connotes a young lady lady dancing of the truck and you can by the time of 1 Min and 10 seconds. This indicates that this song is unusual and also a bit weird because she is literally looking in your face whilst she is dancing on top the truck.

promote the music.

Many times the artist would try to promote their music. To promote the music is a way of showing off your style of music. It also can be when the artist is trying to show off his brand to get the audience to buy the product. One example would be "Justin Bieber- What Do You Mean." The reason why I chose this song is because the artist tries to promote his song. It connote the artist singing the words "What Do You Mean." You can check this by the time of 1 Min and 18 seconds. this shows that the artist is referring to the song called "What do you mean? so therefore the audience you would want buy the song.

playability

Playability means when the song has a bit more input of the song to create more meaning to the song. In a way it could be a hilarious song where people do funny dancing or extra content to the video where the song is longer than usual because the song is silent for a while. One example would be "Drake Hotline Bling." In this song it connotes the artist dancing really badly because that is what the producer have made him do. You can check this by the time of 0 Min and 38 seconds. this illustrate that the director has taken mock of the artist to extend to playability of the song,

 representation

A representation is a way the artist represent himself throughout of the whole song. In a way the artist can represent himself or herself as lonely, crazy or mental health. One example would be "Bruno Mars- The Lazy Song". It connotes the artist doing something crazy in terms of showing that he is feeling lazy and wants to do whatever he want. He also also represent himself as beautiful. You can this by the time of O Min and 53 seconds. This shows that artist want to represent himself as the "Man of the house." 

   
synergy

A synergy when two different industries work together so that it makes the song look bigger than. Normally when two different industry work together they normally show from the song a highlight of what happened in a specific movie. It can also be when two artist are working together to to promote each other to get more views. The synergy song example that I chose is called "Wiz Khalifa- See You Again." The synergy is used at the time of 33 seconds to 38 second. The artist is singing his song for a couple of seconds and then all of a sudden the song shows part of Fast and Furious Movie. This indicates that this song has create synergy so that they can promote each other to make the song look even bigger than it normally does.